
Susan Mackell
Designey, nerdy brand stuff
Susan began her artistic career as a toddler armed only with a thick, permanent, black marker, which she used to ‘decorate’ the back of her bedroom door. After a stern talking to, she quickly moved onto scribbling in her school books, drawing portraits of her chickens and colouring in the white patches of her dog.
Susan has built Smack Design through a love of creating and years of curiosity about what it means to effectively capture an audience, particularly in today’s highly visual and fast-moving world. Susan has always been caught up in a range of creative outlets, including music, writing, glass-work, drawing, sculpture and more. The desire to create, is simply engrained.
Experience and studies over the past 20 years have provided Susan with a unique blend of skills covering graphic design, media arts, photography, communications, technical drawing, map creation, interior and sustainable design. Susan draws on this experience to give a broad insight into every project, with attention to the details and to the big picture.